Thursday, July 15, 2010

Google, Web Design and Search Engines 101

Any business, whether bricks and mortar or super high tech has no excuse for not having a website. The reality is that web design software is relatively inexpensive, easy to use and produces acceptable results.

This article assumes that anyone interested in a web site is interested in probably selling something, a good or service, using the internet as a means to accomplish that goal. The goal of this article is to explore a few of the basic concepts involved in developing a website and getting it into Google, Dogpile, Bing, Lycos, Altavista or any number of other search engines and directories.
Website Registration, Website Hosting

To get started in the web business, a potential web site owner must first purchase a domain from a registrar or an authorized agen" and once it is registered, that domain belongs exclusively to whomever it is registered. Virtually any company hosting web sites, will simplify the process. An online article, Top 10 Web Hosting — Best Web Hosts 2010, has surveyed the field and found that inexpensive web hosting services can be easily found for less than $10 per month with a range of from $1.99 per month to $8.95 per month, depending upon services rendered.
Of course, prior to being registered, the owner in this process would have picked out a name to facilitate the ease for search engines to locate, categorize and index the site. The yearly cost to maintain a domain name is typically about $10 per year.
Basic Web Design

There are numerous, inexpensive web design programs available as well as web hosting firms that will allow average, non technical people to literally fill in the blanks on an online web page template. This will allow a user to develop a basic web site within a few minutes, without ever having to worry about the magic letters http.

It is possible to extend website capabilities, to do more, however, requires a bit more time, study and interest. Most business people would be mostly interested in only a web site's economic & marketing capabilities. Microsoft provides relatively inexpensive and easy to use web design software.
What is Google, Bing, etc. and Who Cares?

Often those new to the web, wonder about search engines and how they work. Frankly, they exist, they're important and beyond that, they really don't matter. What is important is that Google and other search engines are the programs that bring paying customers to someone's web site.

SOURCE:
http://internet.suite101.com/article.cfm/google-web-design-and-search-engines-101

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