Back in 1989 a movie was released about a guy who built a baseball field to watch the ghosts of long-dead baseball players play ball. The catch phrase from the movie was "Build it, and they will come." Unfortunately, that's not how it works with commercial websites.
A commercial website may be built with several goals in mind. The one that is paramount, and by which businesses "keep score" of their progress, is making money by selling goods or services in one way or another. This could be through direct sales, or affiliate ad programs. Either way, the goal remains the same.
Making money through a website doesn't happen like the magic in Field of Dreams, however. Building traffic by advertising the site is critical. Without visitors to the site, there will be no one to purchase the goods or services. Without people buying, no money will be made.
Unfortunately, many entrepreneurs stop working after they publish the site to the Internet. Then the webmaster's sit back and wonder why there are no visitors. The answer in these cases is very simple. No advertising. The catch phrase for websites in real life is "Advertise and they will come."
Website Advertising is a Must
What holds some first-time entrepreneurs back is a negative view of advertising, in general. Contrary to such views, advertising is not evil. When entrepreneurs have built-in negative notions about advertising, to be successful they must get over them or get out of business.
Advertising is only bad when it's too forward, too "in-your-face," or when it's a lie. Advertising is how potential customers learn that the website exists. No matter how great the product is or how amazing the service, not a single person on the planet will know about a web business without adverting.
Advertising Through Search Engines
The first, and most obvious, way to advertise a website is through the major search engines. Statistically, seventy percent of a site's traffic will be driven by search engines. That's a pretty large percentage, but it isn't the whole deal. There are plenty other of ways to advertise on the Internet that must be dealt with if the site hopes to appeal to the other thirty percent.
There are three major search engines businesses want to register with, though: Google, Yahoo, and Bing. Websites can be manually registered with them for free. Don't pay to do this. There is a lot of hype from fraudulent, or nearly fraudulent, companies claiming to know when the major engines are indexing websites. Such companies further claim that this is the only way to get a website indexed properly. This is bad advertising because it's either a lie, a guess, or the company is committing industrial espionage. To register a website with the three major search engines, go here, here, and here, and fill out the forms.
SOURCE:
http://e-commerce-marketing.suite101.com/article.cfm/advertising-websites-with-search-engines
A commercial website may be built with several goals in mind. The one that is paramount, and by which businesses "keep score" of their progress, is making money by selling goods or services in one way or another. This could be through direct sales, or affiliate ad programs. Either way, the goal remains the same.
Making money through a website doesn't happen like the magic in Field of Dreams, however. Building traffic by advertising the site is critical. Without visitors to the site, there will be no one to purchase the goods or services. Without people buying, no money will be made.
Unfortunately, many entrepreneurs stop working after they publish the site to the Internet. Then the webmaster's sit back and wonder why there are no visitors. The answer in these cases is very simple. No advertising. The catch phrase for websites in real life is "Advertise and they will come."
Website Advertising is a Must
What holds some first-time entrepreneurs back is a negative view of advertising, in general. Contrary to such views, advertising is not evil. When entrepreneurs have built-in negative notions about advertising, to be successful they must get over them or get out of business.
Advertising is only bad when it's too forward, too "in-your-face," or when it's a lie. Advertising is how potential customers learn that the website exists. No matter how great the product is or how amazing the service, not a single person on the planet will know about a web business without adverting.
Advertising Through Search Engines
The first, and most obvious, way to advertise a website is through the major search engines. Statistically, seventy percent of a site's traffic will be driven by search engines. That's a pretty large percentage, but it isn't the whole deal. There are plenty other of ways to advertise on the Internet that must be dealt with if the site hopes to appeal to the other thirty percent.
There are three major search engines businesses want to register with, though: Google, Yahoo, and Bing. Websites can be manually registered with them for free. Don't pay to do this. There is a lot of hype from fraudulent, or nearly fraudulent, companies claiming to know when the major engines are indexing websites. Such companies further claim that this is the only way to get a website indexed properly. This is bad advertising because it's either a lie, a guess, or the company is committing industrial espionage. To register a website with the three major search engines, go here, here, and here, and fill out the forms.
SOURCE:
http://e-commerce-marketing.suite101.com/article.cfm/advertising-websites-with-search-engines
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